Ridealong has curated the best and most interesting podcasts and clips about Apple.
Top Podcast Clips About Apple
“Apple is dropping its commission rate in the App Store in China to 25 from 30 following discussions with the Chinese regulator the company said Thursday The new 25 commission will apply to paid apps and in purchases while a lower 12 commission down from 15 will be charged for auto renewals of in-app purchases after their first year. The changes go into effect on March 15, 2026, and will not require developers to accept new terms, Apple said. The …”“Apple is dropping its commission rate in the App Store in China to 25 from 30 following discussions with the Chinese regulator the company said Thursday The new 25 commission will apply to paid apps and in purchases while a lower 12 commission down from 15 will be charged for auto renewals of in-app purchases after their first year. The changes go into effect on March 15, 2026, and will not require developers to accept new terms, Apple said. The decision to adjust commissions without a long public battle indicates both how important China is to Apple's market, as well as how Apple sees its App Store's business value. The company in its first quarter reported soaring iPhone sales in China, with revenue up 16% year over year, helping it deliver a record-breaking quarter. Compared with the EU, …”View more
Ridealong summary
Apple is reducing its App Store commission rate in China from 30% to 25%, effective March 15, 2026, following talks with regulators. This decision highlights the importance of the Chinese market for Apple, especially after reporting a 16% revenue increase in iPhone sales there, contrasting sharply with its ongoing regulatory battles in the EU and the U.S. This indicates a strategic shift in how Apple manages its business relationships globally.
TechCrunch Daily Crunch·Peacock expands into AI-driven video, mobile-first live sports, and gaming·Mar 14, 2026
“Riding out today, it is the end of an era. Apple has confirmed to 9to5Mac that the Mac Pro is being discontinued. It has been removed from Apple's website as of Thursday afternoon, and all references of it have been removed from the Mac homepage. Apple has also confirmed to 9to5Mac that it has no plans to offer future Mac Pro hardware. The Mac Pro has lived many lives over the years. Apple released the current Mac Pro industrial design in 2019 alongside the Pro Display XDR, which was also …”“Riding out today, it is the end of an era. Apple has confirmed to 9to5Mac that the Mac Pro is being discontinued. It has been removed from Apple's website as of Thursday afternoon, and all references of it have been removed from the Mac homepage. Apple has also confirmed to 9to5Mac that it has no plans to offer future Mac Pro hardware. The Mac Pro has lived many lives over the years. Apple released the current Mac Pro industrial design in 2019 alongside the Pro Display XDR, which was also discontinued earlier this month. That version of the Mac Pro was powered by Intel, but Apple refreshed it with the M2 Ultra chip in June of 2023. It has gone without an update since then, languishing at its $7,000 price point, even as Apple debuted the M3 Ultra chip in the Mac Studio last year. So with that in mind the Mac Studio is clearly set up to …”View more
Ridealong summary
Apple's discontinuation of the Mac Pro was inevitable given its outdated hardware and high price point, making the Mac Studio the new 'Pro' desktop option.
The discontinuation of the Mac Pro was inevitable due to its outdated technology and high price point, making way for the Mac Studio as the future of Apple's pro desktop lineup.
Apple's decision to discontinue the Mac Pro was necessary to avoid disservice to consumers by selling outdated technology at a high price.
The discontinuation of the Mac Pro is a long-expected move, as continuing to sell it with outdated hardware was a disservice to consumers.
“No new Apple products today. I guess that's done for now, though the rumor is a new chat GPT might be dropping at any minute, so maybe it'll be out by the time you hear this. But back to Apple. No less an authority than Windows Central says that Apple's new MacBook Neo is a serious threat to OEMs like HP, Lenovo, and Dell, and their $599 laptops seem inferior, and Windows 11's reputation is at an all-time low, a sort of perfect storm. Quote, you can …”“No new Apple products today. I guess that's done for now, though the rumor is a new chat GPT might be dropping at any minute, so maybe it'll be out by the time you hear this. But back to Apple. No less an authority than Windows Central says that Apple's new MacBook Neo is a serious threat to OEMs like HP, Lenovo, and Dell, and their $599 laptops seem inferior, and Windows 11's reputation is at an all-time low, a sort of perfect storm. Quote, you can definitely get a more capable, perhaps even more powerful Windows laptop for $599. It would likely have more RAM and storage, but to most mainstream laptop buyers, none of this truly matters. Owning a Mac is less about the raw specs and more about it being a Mac and not a Windows PC. One of the reasons Windows laptops are so popular is that they're cheap. …”View more
Ridealong summary
The MacBook Neo is a serious threat to Windows laptops, potentially causing a significant shift as users abandon Windows for Apple's affordable offering.
“… this. There's a lawsuit. development yeah there's a lawsuit so so the story was that sebastian dewitt the designer of halide was going back to apple he previously had worked at apple as a designer he famously wrote that blog post about how basically liquid glass could be done better um and now guess what he's working on apple design again and this all and then halide came out when he left and said you know we're still moving forward with halide don't worry about it it's fine only now are we hearing in this I think was broken in the information that Halide is suing Sebastian DeWitt saying …”“So he's he's a tan rested and ready. That's what I'm saying. John Tarnas, get ready. We'll we'll see. One more story before the break that I have in this category of I've listed as hot goss. I don't know. This is sort of I just want to mention this. There's a lawsuit. development yeah there's a lawsuit so so the story was that sebastian dewitt the designer of halide was going back to apple he previously had worked at apple as a designer he famously wrote that blog post about how basically liquid glass could be done better um and now guess what he's working on apple design again and this all and then halide came out when he left and said you know we're still moving forward with halide don't worry about it it's fine only now are we hearing in this I think was broken in the information that Halide is suing Sebastian DeWitt saying that he stole secrets and has taken them with him to Apple and that also that he misused company funds to create like a sham office in Santa Cruz that was a little teeny tiny office and the rest of it was just his swinging pad and I say that because they list some of the items found in the swinging pad when they went there. And it's a wild story. …”View more
Ridealong summary
The MacBook Neo is attracting first-time Mac customers, expanding Apple's market reach without cannibalizing existing product lines.
MacBreak Weekly (Audio)·MBW 1017: We Found a Google, and Put it in - WWDC 2026 Dates Announced!·Mar 24, 2026
“… random file path. Yep, exactly. So yeah, I thought that would be the answer. I've just never done it. And so you can do a forensic examination of an Apple, by the way. I'm sorry if I misspoke there, but you can't do it to the level that you can with, because the Android open source project Publishes all of the code I can get an understanding of the very inner working So if something being done for for instance at the kernel or you could think about it It like the lowest level of the phone something that wouldn normally get caught in a forensic examination I wouldn be able to do that with Apple …”“Go ahead and paste the code snippet. your friend flagged is not fitting with the rest of the system and tell me in a sentence or two where in the EO1 it came from, example, app folder, system partition, random file path. Yep, exactly. So yeah, I thought that would be the answer. I've just never done it. And so you can do a forensic examination of an Apple, by the way. I'm sorry if I misspoke there, but you can't do it to the level that you can with, because the Android open source project Publishes all of the code I can get an understanding of the very inner working So if something being done for for instance at the kernel or you could think about it It like the lowest level of the phone something that wouldn normally get caught in a forensic examination I wouldn be able to do that with Apple Right. And the nation state actors are doing things at very low levels in the code framework for that exact reason, because most people who aren't very deep into forensics would miss that. It would be like the fingerprint under the couch cushion or something like that. And what is the difference between what someone can do with an Android phone with …”View more
Ridealong summary
In this segment, the hosts hilariously dissect the myth of unhackable phones, using Eric Prince's device as a prime example. Their banter about the absurdity of tech security and the ridiculous terms of service for apps like TikTok makes for a compelling and entertaining listen.
The Joe Rogan Experience·#2473 - Bill Thompson·Mar 25, 2026
“… And with these AI tools, those entry level positions might not be necessary anymore. AI is already doing some good anti-scamming work. Both Apple and Android offer a personal AI assistant to screen phone calls. The big British phone company O2 uses an AI granny named Daisy Harris, who loves to chat with scammers, hoping to keep them away from real people.”“… identifying scammers. I certainly hope so. I think that we're going to have AIs fighting AIs in this space very soon. We think about the crypto to romance scams in these scam centers. They were run by people who were victims of human trafficking themselves. And with these AI tools, those entry level positions might not be necessary anymore. AI is already doing some good anti-scamming work. Both Apple and Android offer a personal AI assistant to screen phone calls. The big British phone company O2 uses an AI granny named Daisy Harris, who loves to chat with scammers, hoping to keep them away from real people.”View more
Ridealong summary
AI has transformed the landscape of romance scams, making traditional consumer protection advice obsolete. Scammers exploit emotional vulnerabilities, but AI is now being used to fight back, with tools that can screen calls and even engage scammers directly. As scammers adapt, the battle between AI and fraudsters intensifies, raising questions about consumer safety in the digital age.
Freakonomics Radio·667. Here’s Why You Are Constantly Fighting Off Scammers·Mar 13, 2026
“No rest for developers. A piece from MacRumors says Apple ceded the first betas of iOS and iPadOS 26.5 to members of its developer program on Monday. They were joined by the first developer betas of version 26.5 for macOS Tahoe, watchOS, tvOS, and visionOS. The biggest news of the bunch. The release came in lockstep with the launch of Apple Intelligence in China. That was followed by bigger news. Apple made a mistake launching Apple Intelligence in China and pulled it down as soon as they could. …”“No rest for developers. A piece from MacRumors says Apple ceded the first betas of iOS and iPadOS 26.5 to members of its developer program on Monday. They were joined by the first developer betas of version 26.5 for macOS Tahoe, watchOS, tvOS, and visionOS. The biggest news of the bunch. The release came in lockstep with the launch of Apple Intelligence in China. That was followed by bigger news. Apple made a mistake launching Apple Intelligence in China and pulled it down as soon as they could. According to a piece from Apple Insider, nearly a year and a half after being introduced in the States, Apple Intelligence very briefly and prematurely launched in the Middle Kingdom and is now gone. Over on the Heil site, Bloomberg's Mark Gurman said midday Monday, Apple Intelligence launched in China in error. It's been ready to go for months, but …”View more
Ridealong summary
Apple's attempt to launch Apple Intelligence in China backfired spectacularly, as it was pulled almost immediately due to missing regulatory approval. This premature rollout coincided with the release of developer betas for iOS and macOS 26.5, showcasing Apple's ongoing innovation despite the hiccup. The blunder highlights the complexities of navigating international regulations in tech.
Mac OS Ken·Testing Begins on blankOS 26.5 - MOSK: 03.31.2026·Mar 31, 2026
“… hot, that's like getting on a roller coaster, will people respond? Listen to Bookmarked, the Reese's Book Club podcast on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Almost 30 years together, four kids and some of reality TV's most unforgettable moments, we know a thing or two about living life out loud. We're taking you behind the scenes in our new podcast, Between Us, with me, Heather Dubrow. And me, Terry Dubrow. Between Us isn't about perfect lighting or curated Instagram grids. It the unfiltered behind conversations you wish you could eavesdrop on Equal …”“… of each of us. You can spend your life running from those things or you can turn around and shake hands with them. If I'm honest about that and I tell my story about monsters really dealing in something truthful and I do it in a way that's pop, that's hot, that's like getting on a roller coaster, will people respond? Listen to Bookmarked, the Reese's Book Club podcast on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Almost 30 years together, four kids and some of reality TV's most unforgettable moments, we know a thing or two about living life out loud. We're taking you behind the scenes in our new podcast, Between Us, with me, Heather Dubrow. And me, Terry Dubrow. Between Us isn't about perfect lighting or curated Instagram grids. It the unfiltered behind conversations you wish you could eavesdrop on Equal parts smart funny and a little bit scandalous Every week Heather will bring you an unapologetic take on the headlines the trends, and the cultural moments everyone's texting about. And Terry will deliver insider beauty, health, and wellness insights you won't find on TikTok. Together, we'll tell the stories, spill the secrets, and share the hacks that …”View more
Ridealong summary
A firehouse in Pittsburgh discovers their medical gloves are mysteriously disappearing, leading them to install cameras. To their shock, they find a medic trading the gloves for pizzas down the street. This bizarre exchange raises questions about the value of gloves and how such a trade was initiated.
The Bobby Bones Show·TUES PT 1: Bobby's Top 3 90's Country Artists + Draft: Foods That Start With "R" + Eddie Got Detained By Customs·Mar 03, 2026
“… just he's the best um on the adaptation front i have obviously no ability to comment on this but on the brando sando front what did you make of the apple tv news that like oh is that exciting she didn't include any questions about that from our listeners we did get a lot of questions about that because like i'm embarrassed to say i have not read the costumer i like started and not finished the first book in uh in one of his many many series Yeah, because you had begun your Brando Sando journey recently, and I have still, I have not. So, well, I read Trust of the Emerald Sea, and I really liked …”“… movie I finally watched Bone Temple over the weekend. Oh. Historic stuff from our guy Ralph Fiennes. Historic. For a musical enthusiast such as yourself and a dance enthusiast such as yourself, it is art of the highest order genuinely i i guess he's just he's the best um on the adaptation front i have obviously no ability to comment on this but on the brando sando front what did you make of the apple tv news that like oh is that exciting she didn't include any questions about that from our listeners we did get a lot of questions about that because like i'm embarrassed to say i have not read the costumer i like started and not finished the first book in uh in one of his many many series Yeah, because you had begun your Brando Sando journey recently, and I have still, I have not. So, well, I read Trust of the Emerald Sea, and I really liked it. And I read the Nightmare, like I read a couple of like the sort of more standalones. And then I really tried to like get into the, one of the big series. And I flamed out a little bit, and I feel embarrassed by it. So I don't, I'm not allowed to have an opinion about Costume. But I'm excited for people that it's happening. And I hope it turns …”View more
Ridealong summary
Catabasis by R.F. Kuang is a captivating blend of dark academia and mythology, exploring two PhD candidates navigating hell while seeking their advisor's approval. The novel delves into the complexities of ambition, personal struggles, and the intricate layers of character development, making it a profound read that resonates long after finishing. Its unique narrative structure and rich themes invite readers to reflect deeply on the characters' journeys.
“… and others in the Gulf in recent weeks, end quote. Finally today, Mark Gurman has an update on that upcoming foldable iPhone. Quote, the product, Apple's long-awaited entry into this category, will feature an interior foldable display roughly the size of an iPad mini, according to people with knowledge of the matter. There's also an external screen that's about the size of the display on a small iPhone. The inside display will use a wide aspect ratio, a departure from the narrower formats of foldable phones currently on the market. That should be a key selling point, according to the people …”“… appeared on logging pages, according to people familiar with the matter and social media posts. Handala, which emerged around 2022, has been linked to Iran by several threat intelligence companies. It has claimed strings of attacks on Israeli companies and others in the Gulf in recent weeks, end quote. Finally today, Mark Gurman has an update on that upcoming foldable iPhone. Quote, the product, Apple's long-awaited entry into this category, will feature an interior foldable display roughly the size of an iPad mini, according to people with knowledge of the matter. There's also an external screen that's about the size of the display on a small iPhone. The inside display will use a wide aspect ratio, a departure from the narrower formats of foldable phones currently on the market. That should be a key selling point, according to the people who not to be identified because the project is still under wraps. The Apple design is intended to make the device more appealing for watching video, the people said. It should also be easier for developers to redesign their iPhone apps to more closely resemble iPad software. Apple is developing new iOS app layouts and revamping its core iPhone …”View more
Ridealong summary
Stryker, a leading U.S. medical technology company, is facing a global outage due to a cyberattack linked to an Iranian group, Handala. This attack, reportedly in retaliation for a military strike in Iran, has prompted Stryker to advise its 56,000 employees to disconnect from all networks, leading to a 4% drop in stock prices as the company scrambles to restore operations amidst significant disruption.
Tech Brew Ride Home·AI Makes Google Maps Sound Much Better·Mar 12, 2026
“… touch her. He licked his fingers. He was Mark's sister just now. Come on. You gotta do that first, bro. Look at him. Bill proud of himself with his Apple Watch. Look at his heart rate. Yo, look at the red on the Apple Watch. That shit is like, yeah, four heart attacks already. Fifth one coming Oh man He like oh I remember that night That shit just came back to him He like oh yeah The tweet was he reminiscing What is it Bro Yeah I can say the whole tweet unless I have Tourette I mean, it's just unreal. So this was a part of a deposition regarding the Epstein files where they both just got like …”“… bro yeah dude yeah you saw this clip yo this shit killed me he still got it bro play this clip so bill clinton is looking at epstein files like photos of him and epstein sort of smiling. Yeah, I know. Let me see my old work. Yeah. Yo, he's trying to touch her. He licked his fingers. He was Mark's sister just now. Come on. You gotta do that first, bro. Look at him. Bill proud of himself with his Apple Watch. Look at his heart rate. Yo, look at the red on the Apple Watch. That shit is like, yeah, four heart attacks already. Fifth one coming Oh man He like oh I remember that night That shit just came back to him He like oh yeah The tweet was he reminiscing What is it Bro Yeah I can say the whole tweet unless I have Tourette I mean, it's just unreal. So this was a part of a deposition regarding the Epstein files where they both just got like cross-examined for like five hours. Yeah. And it seems like it kind of worked. Worked for whom? Yeah. People are saying that Hillary is super likable. Yeah, they're like... Epstein complimented her. Epstein was like, yeah, she's much more attractive in person. And then nobody asked Hillary anything. She's just like, I'm not going to deny that or …”View more
Ridealong summary
In a hilarious twist, the podcast dives into Bill Clinton's nostalgic moment while looking at Epstein files, leading to outrageous comparisons and jokes about past political figures. The banter about how public perception changes over time, especially regarding Hillary and Bush, adds a layer of humor that keeps listeners engaged.
Andrew Schulz's Flagrant with Akaash Singh·Iran Got Frame Mogged & Clintons Giggle At Epstein Files | #694·Mar 04, 2026
“wins, you mentioned many of them. AirPods was a win. The Apple Watch was a win. Wearables was $36 billion in revenue last year. Also growing the services business to more than $100 billion in revenue, scaling the iPhone. He sold more than 3 billion iPhones during his tenure, grew it into a more than $200 billion business. Also, something that we didn't mention in our Apple episode during the week was pioneering the M1 chip. Apple used to have a dependency on Intel for their chips. They created this, what …”“wins, you mentioned many of them. AirPods was a win. The Apple Watch was a win. Wearables was $36 billion in revenue last year. Also growing the services business to more than $100 billion in revenue, scaling the iPhone. He sold more than 3 billion iPhones during his tenure, grew it into a more than $200 billion business. Also, something that we didn't mention in our Apple episode during the week was pioneering the M1 chip. Apple used to have a dependency on Intel for their chips. They created this, what they call this unified memory design, where the CPU and the GPU kind of comes together into one chip. And it is what led to what is now very popular in the AI community, which is the M4 Mac Mini, which is now this go-to machine for all these AI engineers. It is the most popular consumer product that you can buy if you want to run large language …”View more
Ridealong summary
Apple's strong iPhone sales contrast with its struggles in AI and augmented reality, highlighting a strategic imbalance.
Prof G Markets·Two Months In: Why Markets Stopped Caring About Iran·Apr 27, 2026
“… and being like oh yeah we should we should figure out a way to move this yeah and like in the old days it was hey we're going to put an a4 in the apple tv right now i i don't know”“… that. Like they sell, like I look at those, those Walmart $600 at Mac book M ones that they sold last year, your Mac book air M ones that they sold last year. and like they're clearly somebody's clearly looking at the stuff that they have stockpiled and being like oh yeah we should we should figure out a way to move this yeah and like in the old days it was hey we're going to put an a4 in the apple tv right now i i don't know”View more
Ridealong summary
Apple's new MacBook Neo, powered by A18 Pro chips, has become a surprising hit, selling faster than expected despite being built from imperfect components. This unexpected success has led Apple to consider rushing out a next-generation model to meet demand, even as they face challenges with their chip production. The situation illustrates how companies often repurpose underperforming technology to achieve market success.
Brad & Will Made a Tech Pod.·336: When Triple Redundancy Isn't Enough·Apr 26, 2026
“And a lot of times when you, Apple is very careful about who they let you talk to and who they let speak. And so sometimes you get these sort of sanitized versions of things. And Turnus is very interesting because he's able to deliver two things at once. The Apple polished version of something, but also the gritty details. And somehow makes a perfect little package of that. And that's something that's skill he's actually had, I think, for a long time. As you said, he's been with …”“And a lot of times when you, Apple is very careful about who they let you talk to and who they let speak. And so sometimes you get these sort of sanitized versions of things. And Turnus is very interesting because he's able to deliver two things at once. The Apple polished version of something, but also the gritty details. And somehow makes a perfect little package of that. And that's something that's skill he's actually had, I think, for a long time. As you said, he's been with the company based on his LinkedIn. him assuming that that is accurate he's had two jobs he won he was an engineer for this small place that i really didn't recognize and then he came to apple in like 2000 yep and so right so he's really the majority of his career has been with apple that makes him a product of apple and when you talk to him you …”View more
Ridealong summary
John Ternus's deep-rooted experience at Apple positions him to drive innovation while leveraging the company's established supply chain strengths.
Apple Bitz XL w/ Brian Tong·Tim Cook Is Out And John Ternus Is In As Apple CEO - Whats Next For Apple? (Apple Bitz XL, Ep. 375)·Apr 24, 2026
“… their entire succession plan and bring in someone from the outside. Yeah, I mean, I think that that just speaks to the fundamental conservatism of Apple, right? This is a company that is emphasizing stability above all As I have said they have arguably the world most important and lucrative platform under their control They do not want to upset that apple cart And I think a big question for Ternus is, you know, let's say we look back three years from now, was stability actually the thing that they needed? They just had 15 years of stability under Tim Cook, and it worked out pretty well for …”“… episode, I thought you might have a fever. I almost called the doctor. Well, this is why it was my low-confidence prediction. But they did make the change, and they went with kind of the safe internal hire on this. They did not try to sort of blow up their entire succession plan and bring in someone from the outside. Yeah, I mean, I think that that just speaks to the fundamental conservatism of Apple, right? This is a company that is emphasizing stability above all As I have said they have arguably the world most important and lucrative platform under their control They do not want to upset that apple cart And I think a big question for Ternus is, you know, let's say we look back three years from now, was stability actually the thing that they needed? They just had 15 years of stability under Tim Cook, and it worked out pretty well for them. I think the interesting question is, are we in a different moment now? Yeah. So I think the first thing to know about Ternus is that he is a hardware guy. I think a lot of people expected Craig Federighi, the sort of software leader at Apple, to take over at various points during Cook's tenure. But I think by going with Ternus, Apple has …”View more
Ridealong summary
Tim Cook's tenure at Apple is marked by unprecedented growth and successful product innovation, contrary to early skepticism about his capabilities.
Apple's choice of John Ternus as CEO signals a strategic focus on hardware, but questions remain if stability is what Apple needs now.
Apple has become an AI laggard under Tim Cook, failing to advance Siri despite years of promises, and remains behind in AI innovation.
Apple's Vision Pro flop highlights a failure to find the next big platform, but their dominance with the iPhone remains unchallenged.
Hard Fork·Tim Cook’s Legacy + The Future of U.B.I. With Andrew Yang + HatGPT·Apr 24, 2026
“… very different timelines. I would say the thing as an engineer that I constantly... I even talked to him about this, to Scott Forstall, who was at Apple at Next with Steve and then the original developer on the iPhone operating system. You know, when Scott was working on Mac OS and porting it from next to the Mac, they went on a tear from 2000 until still today, where Mac OS was updated every single year without fail. And sometimes it was great. Other times it wasn't great. But the fact that they released a new product every single year from the time it was OS version 10 or OS X, as some …”“products are really what separated the companies. Of course, they were organized differently. Hardware versus software are very different timelines. I would say the thing as an engineer that I constantly... I even talked to him about this, to Scott Forstall, who was at Apple at Next with Steve and then the original developer on the iPhone operating system. You know, when Scott was working on Mac OS and porting it from next to the Mac, they went on a tear from 2000 until still today, where Mac OS was updated every single year without fail. And sometimes it was great. Other times it wasn't great. But the fact that they released a new product every single year from the time it was OS version 10 or OS X, as some people, you know, Microsoft never pulled that off. In fact, Microsoft has had only two releases of Windows that you could even call shipped on time. Three of them out of all of them from 1983. The first one was announced in 1983 and shipped two years late in 1985. and it was all horrible. And then everyone after that was late. And it was always this …”View more
Ridealong summary
Apple has consistently released new Mac OS updates every year since 2000, a feat Microsoft has struggled to match. This discipline, highlighted by former Windows executive Steven Sinofsky, showcases Apple's unique culture of artistry and engineering. As a result, Apple has surged from a mere 3% market share in 1997 to over 30% today, illustrating the impact of their commitment to innovation and timely delivery.
The a16z Show·What Running Windows at Microsoft Taught Steven Sinofsky About Apple·Apr 10, 2026
“… than the MacBook Pro. It's made of past. That makes a difference. Yeah. Yeah. The story here is the MacBook Neo is a smash hit to the point that Apple is running out of bend iPhone 18 Pro chips. Now, to be very specific, the reason why one of the cost-cutting things that Apple did for the MacBook Neo is it went to its garbage bin. And it saw all these A18 Pros laying there. And they're like, what's all this? And they said, oh, those are the ones we can't put in iPhones. They're not good enough. They're missing a CPU core. Great. Let's put them in our crap laptop. Okay. And that's the story. …”“… and how well designed this computer is. I hate to disagree with you, particularly when you're right. but you've forgotten something key there. That PC, the name of which I have already forgotten 10 seconds later, is apparently fractionally lighter than the MacBook Pro. It's made of past. That makes a difference. Yeah. Yeah. The story here is the MacBook Neo is a smash hit to the point that Apple is running out of bend iPhone 18 Pro chips. Now, to be very specific, the reason why one of the cost-cutting things that Apple did for the MacBook Neo is it went to its garbage bin. And it saw all these A18 Pros laying there. And they're like, what's all this? And they said, oh, those are the ones we can't put in iPhones. They're not good enough. They're missing a CPU core. Great. Let's put them in our crap laptop. Okay. And that's the story. Great. Right. They definitely used the word crap. I'm quite sure of that. Okay. You should explain, because I didn't know this. I kept hearing the term binned. It is everything you just said, but it's like the yield on the manufacturing, some of them won't be right, some will. It's a double meaning, William. It's binned because it's missing a core, …”View more
Ridealong summary
Apple's MacBook Neo is a surprise hit, so much so that they're running low on their stockpile of binned A18 Pro chips. These chips, originally deemed unfit for iPhones, are now powering a laptop that outperforms many competitors, making Apple rethink its chip production strategy. As demand skyrockets, the question remains: will Apple raise prices to sustain this success?
AppleInsider Podcast·iPhone Fold, MacBook Neo, and iPhones in Space, on the AppleInsider Podcast·Apr 10, 2026
“… shorter and a bit wider Yeah That just what will happen It reasonably popular And then there was a report in Nikkei Asian Review this week that said Apple had come in ran into some severe engineering challenges making the iPhone fold And that if they were unable to resolve those problems, the first shipments could be delayed by months. Literally like two or three hours later, Mark Gurman had a report on Bloomberg saying, nope, that is not accurate. apple is still on track to announce the iphone fold in september and probably release it at the same time as the pro and the pro max or maybe a couple …”“it you know if it a success because next year all the android phones will be a bit shorter and a bit wider Yeah That just what will happen It reasonably popular And then there was a report in Nikkei Asian Review this week that said Apple had come in ran into some severe engineering challenges making the iPhone fold And that if they were unable to resolve those problems, the first shipments could be delayed by months. Literally like two or three hours later, Mark Gurman had a report on Bloomberg saying, nope, that is not accurate. apple is still on track to announce the iphone fold in september and probably release it at the same time as the pro and the pro max or maybe a couple weeks later so he is saying there is no truth to the rumors of the multi-month delay he's kind of saying basically like october right yeah the traditional new iphone form factor schedule where the iterative updates go on sale in september as always so then the newer form factors maybe two to three weeks later yeah i mean when they the iphone 10 …”View more
Ridealong summary
The focus on a foldable iPhone is overblown given its likely limited sales impact, but it could still drive significant revenue through higher pricing.
“… six and seven grand for what you want Yeah that probably about right Although again I going to go for all the discounts I could possibly get through Apple Connections So hopefully I'll save a little money. Yeah, I mean, I think that if this RAM and SSD stuff continues to go on, there is a distinct possibility you will spend more on the studio than you did on your $95,000 Mac Pro. When you combine the monitor, that's not going to happen. Well, that's true. I forgot. That's true. That's true. uh all right let's talk about the mac pro and the mac studio in a different way uh we were talking last …”“… You can do a 128 with the regular Max chip in the current configuration. and that would get you with eight terabytes 128 max chip with all the cores that gets you at about six grand it a bargain yeah i gonna say you probably gonna end up between six and seven grand for what you want Yeah that probably about right Although again I going to go for all the discounts I could possibly get through Apple Connections So hopefully I'll save a little money. Yeah, I mean, I think that if this RAM and SSD stuff continues to go on, there is a distinct possibility you will spend more on the studio than you did on your $95,000 Mac Pro. When you combine the monitor, that's not going to happen. Well, that's true. I forgot. That's true. That's true. uh all right let's talk about the mac pro and the mac studio in a different way uh we were talking last last week about how much like thermal and power headroom there is in the mac studio and john it looks like you've done a little bit of science about this yeah this was it came up because we were having conversations with our friends and fellow podcast hosts about the discussion of the mac pro and the the title of the episode which i believe was uh …”View more
Ridealong summary
Apple's Mac Studio could potentially handle three times more heat than it currently does, with a maximum power dissipation of 270 watts compared to the 902 watts of the 2019 Mac Pro. This limitation is due to the small case size and cooling technology, which could be improved with better airflow and a larger design. If Apple increased the power capacity, it could revolutionize their desktop line, but they seem hesitant to make that change.
Accidental Tech Podcast·686: Write Two Letters·Apr 09, 2026
Ridealong summary
The discontinuation of the Mac Pro marks the end of an era for Apple's high-end computing machines, reflecting a shift towards more accessible and versatile technology.
The discontinuation of the Mac Pro marks the end of an era for Apple, reflecting its shift away from high-end, customizable machines towards more consumer-friendly products.
Macworld Podcast·Episode 978: Requiem for the Mac Pro·Apr 08, 2026
Ridealong summary
Despite the AirPods Max being marketed as premium headphones, many users find the AirPods Pro 3 nearly as impressive at a lower price point. A recent comparison shows that while the Max offers great sound and features, the Pro 3s excel in portability and overall value, making them a tough competitor. This highlights how sometimes, less expensive options can deliver exceptional quality without the hefty price tag.
9to5Mac Overtime·9to5Mac Overtime 066: Every time I breathe there’s a new Claude update·Apr 08, 2026
“… ago, we were talking about like, I think, Jason, you've like speculated that maybe when when David Pogue started basically knocking on doors at Apple saying, hey, the 50th anniversary is coming up. I'm going to start I'm starting writing a book on 50 history. Was that the moment that Apple decided, oh, we really need to do something good about this? It made me it suddenly make me think, how far ahead do you have to book Paul McCartney to see if there's going to be space in a store schedule? And maybe and is part of the reason why he happened to be on the West Coast and able to do a twelve …”“… private event Like, because I don't even want to think about what the fee was, but I'm sure it was I'm sure it was very expensive. And and they just. Oh, you don't think he did it just out of the goodness of his heart? He's just. Oh, but. OK, a few weeks ago, we were talking about like, I think, Jason, you've like speculated that maybe when when David Pogue started basically knocking on doors at Apple saying, hey, the 50th anniversary is coming up. I'm going to start I'm starting writing a book on 50 history. Was that the moment that Apple decided, oh, we really need to do something good about this? It made me it suddenly make me think, how far ahead do you have to book Paul McCartney to see if there's going to be space in a store schedule? And maybe and is part of the reason why he happened to be on the West Coast and able to do a twelve hundred seat. And he was because he knew he was going to be there anyway. May as well make another two thousand dollars. You know, they get part get part of the gate as a savvy businessman. I think it's a little from column A, a little from column B. I know when we when we tried to do criminology on like when they did the big in-person WWDCs, they …”View more
Ridealong summary
Paul McCartney's surprise performance at Apple's 50th anniversary event was a strategic move, blending business with celebration. The decision likely involved careful planning, balancing McCartney's tour schedule with Apple's need for a star artist. This unique opportunity allowed attendees to experience an intimate concert unlike any other, highlighting the perks of being an Apple journalist.
MacBreak Weekly (Audio)·MBW 1019: Furious, Eloquent, and Unrestrained - The Earth: Shot on iPhone·Apr 07, 2026
“All right. It's Apple's 50th anniversary. Should we talk a little bit about Apple's 50th anniversary? Sure. It's disgraceful they haven't come out with anything that Steve Jobs would have liked since his death. So Apple was founded on April 1st, 1976. Tim Cook shared a letter on Apple.com. Through every breakthrough, one idea has guided us that the world is moved forward by people who think different. That's because progress always begins with someone who imagines a …”“All right. It's Apple's 50th anniversary. Should we talk a little bit about Apple's 50th anniversary? Sure. It's disgraceful they haven't come out with anything that Steve Jobs would have liked since his death. So Apple was founded on April 1st, 1976. Tim Cook shared a letter on Apple.com. Through every breakthrough, one idea has guided us that the world is moved forward by people who think different. That's because progress always begins with someone who imagines a better way, a new idea, a different path. That spirit has guided Apple from the start. So there you have it. Also, Sequoia posted Don Valentine's 1977 Apple investment. This is amazing. Investment memo. So he calls Apple a, quote, leading company in a hot biz and notes 600K buys 10 percent. Very rich deal. Management questionable for this …”View more
Ridealong summary
If Steve Jobs were alive today, we'd have functional Apple glasses and an Apple car revolutionizing the market. Instead, Apple has stagnated, releasing overpriced products and failing to innovate in key areas like Siri. This critique highlights a stark contrast between Apple's past creativity and its current direction.
This Week in Startups·AI Rebuilt Every YC W26 Startup. Should Founders Be Scared? | E2271·Apr 03, 2026
“… iphone at number one which i would have been absolutely shocked had that not been the case interesting shocked like it's just it is the it is the apple product of of all time right like kind of no matter who you are it is the most important most successful product in consumer electronics history like i i i clearly don't agree that it's number one but it is perfectly fine that it's there uh what does you have at number one i lost track of what you have not ranked yet oh mac os 10 the single most important apple product we agree there is no there no apple without mac os 10 yep I love that we …”“… just immediately was like oh my god this is great yeah um all right what did the audience have at number two the m1 chip okay that's the recency bias coming through so this this makes very clear that uh the the overall ranking system had the original iphone at number one which i would have been absolutely shocked had that not been the case interesting shocked like it's just it is the it is the apple product of of all time right like kind of no matter who you are it is the most important most successful product in consumer electronics history like i i i clearly don't agree that it's number one but it is perfectly fine that it's there uh what does you have at number one i lost track of what you have not ranked yet oh mac os 10 the single most important apple product we agree there is no there no apple without mac os 10 yep I love that we agree on this This actually makes me really happy Mac OS X is A the thing that came out of buying Next which is one of the most important Apple decisions of all time. It is the foundation of 25 years of Apple software. It is, it's what you said. None of the rest of this happens if OS X isn't what it is. Not even a little bit. Yeah. i'm so i'm i'm both …”View more
Ridealong summary
Despite the iPhone's iconic status, Mac OS X is arguably Apple's most crucial product, laying the foundation for all its software. This operating system emerged from Apple's acquisition of NeXT and has influenced everything from iOS to macOS. Understanding this legacy reveals why Apple exists as we know it today.
The Vergecast·Apple's best product ever·Apr 03, 2026
“… half of these people will not be there probably in a year. Wow. Yeah. And Tim Cook. Goodness. Okay. So did you see this video of Tim Cook going to Apple's, like, history thing? I think they must have filmed it, and it looked like the observatory to me, but that's my guess. Sorry, I'm not sure. Was it Wall Street Journal that showed him apple's archive things he hadn't seen and stuff that was i found that fascinating but i didn't really think about the background that was filmed at apple yeah it looks like they set up a little stand at the observatory because cook even says it in this segment …”“around chatting with each other smiling and it was anyway just were they on their iphones like normal people okay no they were just hanging out bidding for the photo ops. Now, what's even crazier is half of these people will not be there probably in a year. Wow. Yeah. And Tim Cook. Goodness. Okay. So did you see this video of Tim Cook going to Apple's, like, history thing? I think they must have filmed it, and it looked like the observatory to me, but that's my guess. Sorry, I'm not sure. Was it Wall Street Journal that showed him apple's archive things he hadn't seen and stuff that was i found that fascinating but i didn't really think about the background that was filmed at apple yeah it looks like they set up a little stand at the observatory because cook even says it in this segment they don't have this set up anywhere they don't have a museum he's never seen any of this before because it's all sitting in a filing cabinet somewhere they pulled it out for this video uh so the a lot of it was the first time he'd ever seen it the first patent application apple ever did right yeah it was a cute little bit but um i found it …”View more
Ridealong summary
Tim Cook was shocked to discover Apple's historical artifacts that had been hidden away for years, including the first patent application and prototype devices. This surprising moment during a recent video shoot revealed how much Apple's legacy has been kept under wraps, even from its own CEO. Cook's reaction highlights the unique and often overlooked history of one of the world's most valuable companies.
AppleInsider Podcast·Apple at 50, Siri, Apple Vision Pro, and vibe coding, on the AppleInsider Podcast·Apr 03, 2026
“… you know like the the computers we had at school were these commodore pets and the zz sex room and probably some bbc micros probably even maybe the apple 2 as well um but you know we they were trying to teach us how to program in basic you know do basic sort of hello world programs and you had to uh save these on a tape drive and the command line interfaces it It was just, you know, it was completely underwhelming. I could not see the point of it at all. You know, I was sort of a Nazi, fartsy kid. And then it comes along, along comes a Mac, and it's a completely different experience. Absolutely …”“… they would literally shake with the thing. And then he put these pictures up everywhere, these dreadful pictures that we made in Mac Paint. and we played load runner as well quite a lot of that but it was kind of it was completely magical because you know like the the computers we had at school were these commodore pets and the zz sex room and probably some bbc micros probably even maybe the apple 2 as well um but you know we they were trying to teach us how to program in basic you know do basic sort of hello world programs and you had to uh save these on a tape drive and the command line interfaces it It was just, you know, it was completely underwhelming. I could not see the point of it at all. You know, I was sort of a Nazi, fartsy kid. And then it comes along, along comes a Mac, and it's a completely different experience. Absolutely night and day. So easy to use, so easy to use the mouse. Took us about a second. It's really intuitive. 30 seconds and you're on. you know, you've got it. You can understand how this thing works. And fun, you know, like we would spend hours and hours immersed in this thing. Whereas before I was allergic to computers. The British home computer …”View more
Ridealong summary
Discover how early Apple Macs turned my childhood from a struggle with basic computers to a magical experience. With intuitive design and fun games like Mac Paint and Load Runner, the Mac became a game-changer, making technology accessible and exciting for me and my brothers. This transformation highlights the stark contrast between clunky school computers and the joy of using a Mac.
Cult of Mac·Apple turns 50! — and Mac Pro turns dead·Apr 02, 2026
“… 50th anniversary. And there were two that I thought were really good. There was one in Esquire, which was like a full on kind of profile of modern Apple of Tim Cook. And I really enjoyed that one because I think the interview, it both touched on the history, and then it also did a good job of pushing Tim Cook on some of the things people complain about with modern Apple, particularly like the political side. And Tim Cook's been asked about that before. In this interview, too, he gave his normal, like, I don't want to be on the sidelines yelling, I want to be in the room where it happened. You …”“… they gave up on that. But like some kind of big video thing. That's what I thought was going to happen. Like they'd have some big video release on the first of April and they just didn't. You mentioned the Tim Cook interviews that he did for the 50th anniversary. And there were two that I thought were really good. There was one in Esquire, which was like a full on kind of profile of modern Apple of Tim Cook. And I really enjoyed that one because I think the interview, it both touched on the history, and then it also did a good job of pushing Tim Cook on some of the things people complain about with modern Apple, particularly like the political side. And Tim Cook's been asked about that before. In this interview, too, he gave his normal, like, I don't want to be on the sidelines yelling, I want to be in the room where it happened. You know, the Trump administration is very accessible. That's great. They'll listen to you whether or not they agree, which that's all fine. Like he said that before. But he also specifically did call out how despite what Apple is doing now and what they realistically what they have to do to protect the company, despite all of that, he was adamant that …”View more
Ridealong summary
Tim Cook asserts that Apple's core values remain unchanged despite criticisms during his tenure, providing a refreshing perspective on the company's evolution. In interviews for Apple's 50th anniversary, he emphasizes the importance of being involved in political discussions rather than being an outsider, while also showcasing a more introspective side of Apple. This reflection highlights not only Cook's leadership but also the emotional undercurrents of his nearly 30 years at the company.
9to5Mac Happy Hour·AirPods Max 2 review, Apple’s anniversary, Mac Pro discontinued·Apr 02, 2026
“… imagine doing before. and I think that's something that we've continued over our 50 years. Yeah. Can you talk about the launch of the original Apple online store? I feel like a lot of people assume that this always existed. No, it was a Herculean effort, I'm sure. What was the inspiration? What was the backdrop there? What was the mood like as you entered into that market? Yeah, it was a crazy time because people forget, but in those times we sold all of our computers through channels, like CompUSA and local computer stores. And the idea of building an online store and selling direct, there …”“And I felt that way when I was using the product. The attention to detail of those products, there was a connection that you could just feel. And so it was more than just what you could see. And then it let me do things that I couldn't imagine doing before. and I think that's something that we've continued over our 50 years. Yeah. Can you talk about the launch of the original Apple online store? I feel like a lot of people assume that this always existed. No, it was a Herculean effort, I'm sure. What was the inspiration? What was the backdrop there? What was the mood like as you entered into that market? Yeah, it was a crazy time because people forget, but in those times we sold all of our computers through channels, like CompUSA and local computer stores. And the idea of building an online store and selling direct, there were a lot of people inside of Apple even that felt like if we did that, the channel is going to walk on us and they're going to stop selling. And Steve and we wanted to move forward and be able to do custom configurations so people could order exactly what they wanted. And we thought it was something that customers, you know, it was just …”View more
Ridealong summary
On the launch day of the original Apple online store, Eddy Cue and Steve Jobs celebrated selling a million dollars worth of iMacs. This groundbreaking effort faced internal resistance, as Apple traditionally sold through retail channels. However, their innovative online shopping experience changed the game and resonated with customers seeking customization.
TBPN·FULL INTERVIEW: Apple Exec on How Apple Builds Products That Actually Win·Apr 01, 2026
“We could cover that next year. Yeah, there's a scandal here that allows us to do an Apple 50th anniversary again because Apple was not incorporated on April 1st of 1976. They just, Ron Wayne filed some paperwork saying that there was an Apple Computer Company partnership and Apple Computer Inc. didn't happen until January of 1977, which means we get to do this all again next year or it's a year-long celebration that's do you i feel like i've yeah yeah burst into apple park while paul mccartney is performing and knock over his …”“We could cover that next year. Yeah, there's a scandal here that allows us to do an Apple 50th anniversary again because Apple was not incorporated on April 1st of 1976. They just, Ron Wayne filed some paperwork saying that there was an Apple Computer Company partnership and Apple Computer Inc. didn't happen until January of 1977, which means we get to do this all again next year or it's a year-long celebration that's do you i feel like i've yeah yeah burst into apple park while paul mccartney is performing and knock over his microphone and go it's all wrong it's not until january and see how you do but yeah uh just quick before we leave apple history um like april 1st it has nothing to do with april fool's day right like i've done so much research on this and i can't find it it just seems to be like just coincidental, right? Yeah, they signed the paperwork on March 31st and …”View more
Ridealong summary
Apple wasn't actually incorporated on April 1, 1976, but rather in January 1977. This common myth, linked to April Fool's Day, is debunked as mere coincidence, with Ron Wayne filing the paperwork just a day before. Understanding this timeline reveals the true origins of Apple and its fascinating history.
Macworld Podcast·Episode 977: Memories of Apple on its 50th Anniversary·Apr 01, 2026
“… File, edit, view, and what's the last one? Special. The special menu. I friggin' love the special menu. and again it's like a little thing that apple wouldn't do today because it's oh hopefully because they're better at it because you see what they do it's like we've got commands that don't fit in file edited view what the hell do we call them it's like a junk drawer and they're like oh we'll just call it special and put crap in there and it's like today i would hope they would think harder about that but back then it's like look we got a ship we can come up on the menu for this stuff yeah …”“… Infinite Mac is to boot System 1 than a real Macintosh. I just started Mini V Mac and it booted in about 1.5 seconds, which is not the authentic experience of having an original Mac. Right. One of my favorite little things about the Finder was the menus. File, edit, view, and what's the last one? Special. The special menu. I friggin' love the special menu. and again it's like a little thing that apple wouldn't do today because it's oh hopefully because they're better at it because you see what they do it's like we've got commands that don't fit in file edited view what the hell do we call them it's like a junk drawer and they're like oh we'll just call it special and put crap in there and it's like today i would hope they would think harder about that but back then it's like look we got a ship we can come up on the menu for this stuff yeah it was the three commands in the special menu in system 1.0 clean up which would move your icons around if you've made a mess of the current icon arrangement in the current window or the desktop snap them to the grid i guess empty trash and erase disk that's the only no shutdown back then when you were done using your computer you turned it off …”View more
Ridealong summary
Apple's original 'Special' menu was a quirky yet fitting solution for commands that didn't fit into standard categories. This unconventional naming reflects the playful spirit of early Mac applications, contrasting sharply with today's more structured approach. It highlights how nostalgia for those whimsical features shapes our love for the Macintosh.
The Talk Show With John Gruber·445: ‘Apple at 50’, With John Siracusa·Apr 01, 2026
“Not coming back. Yeah, so last week, Apple confirmed that the Mac Pro is donezo. They have no plans to revisit the line. When they announced this Mac Pro, it had the M2 Ultra chip. I was at Apple Park. And so there was this one, and then there's the Mac Studio, the actual unit I'm currently still using with the M2 Ultra, right next to each other. And I was just like, but why? I was wondering, like at the announcement, did the whole crowd go like, huh? Huh? Collectively. Well, it's like, …”“Not coming back. Yeah, so last week, Apple confirmed that the Mac Pro is donezo. They have no plans to revisit the line. When they announced this Mac Pro, it had the M2 Ultra chip. I was at Apple Park. And so there was this one, and then there's the Mac Studio, the actual unit I'm currently still using with the M2 Ultra, right next to each other. And I was just like, but why? I was wondering, like at the announcement, did the whole crowd go like, huh? Huh? Collectively. Well, it's like, yes. There's like 14 people who love the ability to do PCIe expansion with a Mac Pro. Most of the people that do that, I think, are on PC. So this is just a weird fit for Apple. And what's also odd is when they took the sides off it and showed you the inside, this thing is just empty in there. a ton of space for no reason, really. Even if you put …”View more
Ridealong summary
Tamron's reluctance to produce prime lenses stems from their goal to create unique offerings in a saturated market. They believe that fast, affordable primes are already well-covered, and they're hesitant to introduce slower options due to fears of poor market response. However, there's a growing demand for compact, sharp primes that could set them apart from competitors.
The PetaPixel Photography Podcast·Memory Card Shortage, DNG is the Standard, and the Return of the PEN?!·Apr 01, 2026
“… this in the introduction, there's this list of things you probably didn't know. And the last one is sort of provocative. It's that the Newton saved Apple. And I will now for the first time, except in the book. Explain that. So Scully was looking for a processor for the Newton. They had had one from AT and it was too complicated and too power hungry So they found this tiny company in England called Arm A and it low power very fast risk processor And he like this would be perfect for us Let invest million in this tiny company Well, Arm, of course, went on to license their chip to everybody and …”“the first really successful laptop in the world. He successfully moved the Macs onto risk processors that made them much faster and much better. And on the first page of the book, there's this in the introduction, there's this list of things you probably didn't know. And the last one is sort of provocative. It's that the Newton saved Apple. And I will now for the first time, except in the book. Explain that. So Scully was looking for a processor for the Newton. They had had one from AT and it was too complicated and too power hungry So they found this tiny company in England called Arm A and it low power very fast risk processor And he like this would be perfect for us Let invest million in this tiny company Well, Arm, of course, went on to license their chip to everybody and everything. And now there's one of its chip designs in every iMac, iPhone, iPad, watch that anybody owns. By the time Apple was ready to buy next in 1996, that $3 million investment was now worth $800 million. Without it, they never would have been able to buy next and bring jobs back to it. Wow. What a story. Also, I mean, and this is in the book, …”View more
Ridealong summary
The Apple Newton, often overlooked, actually played a crucial role in saving Apple from financial ruin. By investing in a small company called ARM for its processor, Apple transformed a $3 million investment into an $800 million asset, enabling them to bring Steve Jobs back. This pivotal moment reshaped the future of Apple products we know today.
MacBreak Weekly (Audio)·MBW 1018: 50 Years and Still Going Strong - Apple: The First 50 Years·Mar 31, 2026
“… has sold for so many years that it is not just a company, that it is a set of values, that it is a belief system that like people people love Apple in ways that go even beyond like a lifestyle brand, because there is a belief that as a company, it stands for something. And I think the the unfortunate realization that a lot of people have come to is that actually no company stands for anything other than being a company. I mean, my counter would be among the companies, among the giant corporations. Does Apple seem to have more of a culture, more of a focus on the customer and the product …”“Right. And and it is it is the line the company has sold for so many years that it is not just a company, that it is a set of values, that it is a belief system that like people people love Apple in ways that go even beyond like a lifestyle brand, because there is a belief that as a company, it stands for something. And I think the the unfortunate realization that a lot of people have come to is that actually no company stands for anything other than being a company. I mean, my counter would be among the companies, among the giant corporations. Does Apple seem to have more of a culture, more of a focus on the customer and the product quality than other giant corporations? I think the answer is yes. Yeah But what we saw it almost perfectly targeted is in the end do you go to the inauguration Do you go to the Oval Office and create a trophy to give to the President of the United States in exchange for not hurting your iPhone sales My theory is there was a moment when Trump flew to …”View more
Ridealong summary
Having John Ternus, a product-focused leader, as Apple's CEO is a positive change that could invigorate the company and bring fresh perspectives to its operations.
The Vergecast·Apple at 50: the good and the bad·Mar 31, 2026
“… or the device, your viewing experience is about to get more cohesive. Engadget says the anime streaming service is now available as a channel in the Apple TV app. That means you can sign up for and view the content without needing to log in elsewhere and without having to download or use an additional app. Of course, if you already have and use both, you should be able to add it as a channel in the Apple TV app the way you can with HBO Max, Disney Plus, Peacock, and on that list goes. And finally today, something highbrow for the computer that rests on your brow. 9to5max says the BBC has made a …”“the app or the device, your viewing experience is about to get more cohesive. Engadget says the anime streaming service is now available as a channel in the Apple TV app. That means you can sign up for and view the content without needing to log in elsewhere and without having to download or use an additional app. Of course, if you already have and use both, you should be able to add it as a channel in the Apple TV app the way you can with HBO Max, Disney Plus, Peacock, and on that list goes. And finally today, something highbrow for the computer that rests on your brow. 9to5max says the BBC has made a full Proms concert available for Apple Vision Pro. The Bee Bells Proms is the world's greatest classical music festival. The presentation features Austrian pianist Lukas Sternes' performance of Edvard Grieg's Piano Concerto in A Minor alongside the BBC Symphony Orchestra. Even if classical isn't your jam, this thing sounds pretty cool. The BBC's …”View more
Ridealong summary
The BBC Proms concert, featuring pianist Lukas Sternes and the BBC Symphony Orchestra, is now available in immersive 3D on the Apple Vision Pro. Filmed at the iconic Royal Albert Hall, viewers can feel the energy of the performance up close, surrounded by the orchestra and enhanced by spatial audio. This unique experience is accessible through the Apple TV app for headset users seeking a fresh way to enjoy classical music.
Mac OS Ken·Lockdown Mode, Neo Waits, and an A.I. Marketer - MOSK: 03.30.2026·Mar 30, 2026
“… even though we knew they were working on things we didn't know win we didn't know how quickly they would abandon stuff we didn't realize that like apple was going to basically not continue to release gpu or other add-on stuff and it was like okay if you spent ten thousand dollars on that machine in 2019 which a lot of people did my god and those were good computers but like it's it's going to be eol you're not going to get software updates on it after the fall and like that sucks well maybe they would have been better off if they got cut it off it last year with sequoia maybe i haven't updated …”“… have that many ssds on board where a separate appliance would not fit i just feel like people just bought it because it was a tax you know they could business expense or whatever but the people i do feel for were the 2019 intel mac pro buyers because even though we knew they were working on things we didn't know win we didn't know how quickly they would abandon stuff we didn't realize that like apple was going to basically not continue to release gpu or other add-on stuff and it was like okay if you spent ten thousand dollars on that machine in 2019 which a lot of people did my god and those were good computers but like it's it's going to be eol you're not going to get software updates on it after the fall and like that sucks well maybe they would have been better off if they got cut it off it last year with sequoia maybe i haven't updated my intel mac to to tahoe and i won't and and it's that's actually kind of it feels like the whole intel thing again to kind of go back it feels like it just ended on a sour note because i'm like i can't even update the latest security stuff because I'm not willing to put this garbage on my Mac. Yeah. Yeah. I mean, we'll stick with the Mac Pro.”View more
Ridealong summary
The discontinuation of the Mac Pro is a natural evolution as Apple Silicon and integrated systems make the traditional Mac Pro's appeal obsolete.
The discontinuation of the Mac Pro is a strategic move by Apple, reflecting a shift towards more efficient and capable alternatives like the Mac Studio, which better serve professional needs.
Apple's decision to discontinue the Mac Pro is a strategic move that reflects a shift towards more efficient and powerful alternatives like the Mac Studio, despite the nostalgia for the Mac Pro name.
The discontinuation of the Mac Pro is a strategic move by Apple, reflecting a shift towards more efficient and powerful alternatives like the Mac Studio, while acknowledging the Mac Pro's historical significance.
The discontinuation of the Mac Pro is a natural progression as Apple Silicon makes the Mac Studio a more fitting replacement for current market needs.
Apple's discontinuation of the Mac Pro reflects a broader neglect of professional users in favor of consumer products, leaving high-end users with subpar options.
Apple's discontinuation of the Mac Pro highlights the company's past missteps and delays in transitioning to Apple Silicon, which could have been done years earlier for better performance.
Apple's decision to discontinue the Mac Pro highlights years of missteps and underperformance during the Intel era, suggesting a delayed transition to Apple Silicon that could have happened much earlier.
The discontinuation of the Mac Pro is a natural progression as Apple Silicon and integrated systems make the Mac Studio a more suitable replacement for current market needs.
The discontinuation of the Mac Pro is a strategic decision reflecting the strength and evolution of Apple's current hardware lineup, particularly with the success of the Mac Studio and Mac Mini.
The Talk Show With John Gruber·444: ‘You’re Going to Have the Niggles’, With Christina Warren·Mar 29, 2026
“… so let's sort of rewind all the way back to the beginning here, which I think is like the early 80s. And I think the way at least I understand Apple of this era is Apple has gone public. It has the Apple II, which is a hit. It's going well. The other project going on at Apple is the Lisa. And the Lisa is a fascinating story that is not really our story for today. But John, can you very briefly just describe sort of what the Lisa was supposed to be at this time? Because this was not quite a like bet the company kind of computer, but this was before the next big thing is sitting in front of …”“All right, so let's sort of rewind all the way back to the beginning here, which I think is like the early 80s. And I think the way at least I understand Apple of this era is Apple has gone public. It has the Apple II, which is a hit. It's going well. The other project going on at Apple is the Lisa. And the Lisa is a fascinating story that is not really our story for today. But John, can you very briefly just describe sort of what the Lisa was supposed to be at this time? Because this was not quite a like bet the company kind of computer, but this was before the next big thing is sitting in front of us. The Lisa was going to be the next big thing, right? I guess, you know, there was the famed meeting where the Xerox Parks team, where they'd sort of invented what we call the graphical user interface and overlapping windows. I don't even know if there's overlap, but you know Windows icons a mouse pointer WYSIWYG word processing a lot of the …”View more
Ridealong summary
The Apple Lisa, priced at nearly $10,000, was a monumental failure that ultimately led to Steve Jobs' departure from the company. Designed to introduce a revolutionary graphical user interface, it suffered from mismanagement and high costs, which reflected deeper issues within Apple. This misstep paved the way for the eventual success of the Macintosh, where lessons learned from the Lisa were applied.
Version History·Macintosh: All in one·Mar 29, 2026
“… mac pro wheels i don't know your wheels i don't know people remember that right there's always there's always been some quirky things with some of apple's high-end stuff but yeah if you wanted to be able to roll it around in an office it was $700 to buy those smooth set of four wheels smooth gliding wheels just amazing now those those were over engineered for for one and also this is really the last of the johnny ive era if you don't like if you guys don't remember like this was 2019 they announced the mac pro after two years of the imac pro and then um you know i think like a year a few years …”“… to edit video when you can do a better job on a computer that costs like you know half that well you know when you talk about spicy tweets i i was i did feel it to the core of my soul when you mentioned that what are you going to do with your $700 mac pro wheels i don't know your wheels i don't know people remember that right there's always there's always been some quirky things with some of apple's high-end stuff but yeah if you wanted to be able to roll it around in an office it was $700 to buy those smooth set of four wheels smooth gliding wheels just amazing now those those were over engineered for for one and also this is really the last of the johnny ive era if you don't like if you guys don't remember like this was 2019 they announced the mac pro after two years of the imac pro and then um you know i think like a year a few years prior to that they were like oh you know we needed to do something we needed a stopgap solution right and so this came out of like you know a way to appease the the pro market that felt neglected and i remember being there uh in the i think it was still the moscone center at that time i know you're talking about yep keep going and johnny ive was …”View more
Ridealong summary
Apple's Mac Pro, a high-end computer, is now discontinued, but its quirky $700 wheels remain a talking point. This segment recalls the 2019 unveiling where design legends Johnny Ive and Tim Cook showcased its unique features, including the iconic cheese grater facade. The Mac Pro symbolized a pivotal moment in Apple's history, bridging gaps for professional users who felt neglected.
Apple Bitz XL w/ Brian Tong·The Mac Pro Is Dead & WWDC26 Is Official So What Does Apple Need To Do ? (Apple Bitz XL, Ep. 372)·Mar 28, 2026
“… core AI framework to replace core ML, which for developers would enable them to integrate AI features into their apps more easily, integrate and use Apple's foundation models more easily. and I think that that's really important for developers because Core ML has been around for years and it's still from that era when Apple insisted on calling AI machine learning. I mean, it is machine learning, but it just reminds me of Apple from about 10 years ago. Refused to say AI. Exactly. So it would be nice to see that updated and to provide developers with some more assistance because there are so many …”“So we're expecting a new core AI framework to replace core ML, which for developers would enable them to integrate AI features into their apps more easily, integrate and use Apple's foundation models more easily. and I think that that's really important for developers because Core ML has been around for years and it's still from that era when Apple insisted on calling AI machine learning. I mean, it is machine learning, but it just reminds me of Apple from about 10 years ago. Refused to say AI. Exactly. So it would be nice to see that updated and to provide developers with some more assistance because there are so many other AI tools like ClaudeCode that are so powerful. And yes, we've started to get some co-pilot-like features in Xcode now, but that can definitely go further. And while we don't want a flood of useless AI features, undoubtedly AI can bring a lot of advantages to most third-party apps. so it makes sense for Apple to make that just a little bit more …”View more
Ridealong summary
Apple is poised to unveil a new core AI framework that will replace Core ML, making it easier for developers to integrate AI features into their apps. This update is crucial as it aligns with the shift from traditional machine learning terminology to a more modern AI approach, enhancing app capabilities significantly. Additionally, with the potential introduction of a foldable iPhone, developers are already preparing for new interface designs in iOS 27.
The MacRumors Show·187: Apple Announces WWDC 2026 & Teases New AI Features·Mar 27, 2026
“… using it as sort of a hammer or screwdriver and then but you still doing the work That really is one of the powers of AI I mean one of the you know Apple big PR crisis with AI you know it now been almost two years since they demonstrated that incredible AI-powered Siri where you can just say, what time do I need to leave for the airport to pick up my mom? And it knows from your text messages what flight she's on, that whole thing. And at the same time, I'm a little empathetic because, like, Apple is not known to be a company that releases stuff that sort of works, you know, or that sometimes …”“… against using it for anything creatively, broadly speaking, but as a tool, it's incredible. Like, like you just mentioned, that's what I would have done if I was like, had this monumental task, I would have asked like, where do I start? So just using it as sort of a hammer or screwdriver and then but you still doing the work That really is one of the powers of AI I mean one of the you know Apple big PR crisis with AI you know it now been almost two years since they demonstrated that incredible AI-powered Siri where you can just say, what time do I need to leave for the airport to pick up my mom? And it knows from your text messages what flight she's on, that whole thing. And at the same time, I'm a little empathetic because, like, Apple is not known to be a company that releases stuff that sort of works, you know, or that sometimes works. And that's what AI is today. I mean, if it gives you bad advice on a recipe, that's one thing. But if it gives you bad medical advice or bad driving direction, I mean, it can be dangerous. And like this is something I don't think a lot of people appreciate. Even the little things Apple has done with generative AI in the last couple of years has …”View more
Ridealong summary
Apple's commitment to privacy in AI development sets it apart, with a unique approach to data security that challenges competitors to verify their claims.
9to5Mac Overtime·9to5Mac Overtime 065: Untelling parts of the story w/ special guest David Pogue·Mar 27, 2026
“… not we don it not good So yeah long term I don know what it means because they because obviously AI really matters to the investor class to all of Apple shareholders to everything The last – when they updated the MacBook Pros and everything, you should have seen that press release. That press release – go to Apple Newsroom and read the latest MacBook Pro press release for the new models. It is AI, AI, AI. Every section is about using AI in some function of production or developing for AI or AI. It's everywhere. And they've stopped just calling it machine learning and stuff like that all the …”“Yeah, we saw ads and it was always said to be coming in an update. And then that update came and they said oops we not we don it not good So yeah long term I don know what it means because they because obviously AI really matters to the investor class to all of Apple shareholders to everything The last – when they updated the MacBook Pros and everything, you should have seen that press release. That press release – go to Apple Newsroom and read the latest MacBook Pro press release for the new models. It is AI, AI, AI. Every section is about using AI in some function of production or developing for AI or AI. It's everywhere. And they've stopped just calling it machine learning and stuff like that all the time. Which they had before. Like AI is not a new concept that Apple just discovered a year ago. Like they've been doing it. They just didn't brand it. They branded it Apple Intelligence, which was a stroke of marketing genius, I suppose. And then it kind of fell on its face. And what's really interesting about the whole Apple intelligence kind of …”View more
Ridealong summary
Apple's delay in releasing a conversational Siri update suggests they are struggling to keep up with AI advancements and may face challenges in maintaining user interest.
Apple's decision to delay the new Siri until iOS 27 could undermine user expectations and highlight a lack of readiness in AI advancements.
Apple is likely delaying the new conversational Siri update until iOS 27, skipping incremental updates to focus on a major release at WWDC26.
Apple's decision to delay the major Siri update until iOS 27 reflects a strategic shift to prioritize a more advanced, conversational AI model over incremental improvements.
Macworld Podcast·Episode 976: WWDC26 news, Apple TV rumors, and more·Mar 25, 2026
“not even rank the list just make all list of 50 apple products it is the most let's name some guys we've ever done and i had a blast and it but but if you get three minutes in and you're like they're just saying the names of laptops to each other you can turn it off because it doesn't emotionally saying the names of laptops to each other yeah but anyway so the the reason for that is that uh This is about to be the 50th anniversary of Apple. Apple is doing a bunch of stuff. David Pogue wrote a very …”“not even rank the list just make all list of 50 apple products it is the most let's name some guys we've ever done and i had a blast and it but but if you get three minutes in and you're like they're just saying the names of laptops to each other you can turn it off because it doesn't emotionally saying the names of laptops to each other yeah but anyway so the the reason for that is that uh This is about to be the 50th anniversary of Apple. Apple is doing a bunch of stuff. David Pogue wrote a very good book. Have you read any of his book, by the way? I have not read his book. I have a galley. And I know he just did an event with Joanna, which seems like it went really well. Yeah, it's very good. And it is, it is, holy God, is it deep? And it is the kind of book that is like, if you've read a lot of these Apple history books, there's a lot …”View more
Ridealong summary
Ranking Apple's top 50 products sparked debate and nostalgia among fans. The team faced backlash over surprising omissions, like the Intel Mac Mini, which left many questioning its place in history. This segment dives into the emotional rollercoaster of selecting and ranking these iconic devices.
The Vergecast·Meta's court losses could be just the beginning·Mar 27, 2026
“… on holiday but okay yeah uh people who have information on their iphones that is in some way valuable are they likely to still have a 10 year old apple watch with it so here's the thing these exploits um normally we would say don't worry about exploits they're expensive and they're not going to target you that's conspiracy talk like the government isn't there isn't a guy following you around um you don't have your own personal fbi agent right let all those jokes um okay you don't have to worry generally speaking about these things because they are expensive karuna was very expensive like i …”“And I just find that fascinating. Yeah, I'm just wondering. If you're going to hack somebody, it needs to be worth your while, I presume. Karuna. Never done it. Karuna. karuna it's not corona i think i've been there on holiday but okay yeah uh people who have information on their iphones that is in some way valuable are they likely to still have a 10 year old apple watch with it so here's the thing these exploits um normally we would say don't worry about exploits they're expensive and they're not going to target you that's conspiracy talk like the government isn't there isn't a guy following you around um you don't have your own personal fbi agent right let all those jokes um okay you don't have to worry generally speaking about these things because they are expensive karuna was very expensive like i said it was made by a nation state that resembled the united states of america um that could very easily get into your device and basically expose everything that you do on it to an external hacker or let them take control of it. Darksword, I believe, is similar. I didn't really read much about Darksword, but all I know is it's bad and it's fixed, so …”View more
Ridealong summary
Older devices like iPhone 7s can now be hacked easily due to newly released exploits. This is concerning because many people, especially in other countries, continue to use these outdated devices without realizing they are vulnerable. As Apple patches these vulnerabilities, the risk remains that young hackers could exploit them in schools and communities.
AppleInsider Podcast·WWDC, Apple Music Genius, and ads in Apple Maps, on the AppleInsider Podcast·Mar 27, 2026
“your password vault same thing with iCloud Keychain Apple's password manager maybe that's the one password that you should actually memorize and have it be complicated, don't have it be simple, because that is sort of the keys to the kingdom there. What if your house is on fire What if you lose all your devices What if you on vacation and your phone falls into the ocean What am I gonna do This is one of the complaints i hear about pass keys is like i can just write it down like a password i can just …”“your password vault same thing with iCloud Keychain Apple's password manager maybe that's the one password that you should actually memorize and have it be complicated, don't have it be simple, because that is sort of the keys to the kingdom there. What if your house is on fire What if you lose all your devices What if you on vacation and your phone falls into the ocean What am I gonna do This is one of the complaints i hear about pass keys is like i can just write it down like a password i can just print out a piece of paper with a password on and have it there well first of all you can write down your like apple id password which is the keys to your you know iCloud keychain you can write down your one password password and put it in a safe deposit box or whatever so you can do that but second of all most sites even if they do like passkey is …”View more
Ridealong summary
Backup codes are the ultimate safety net for your digital life, especially when using passkeys. While some users worry about losing access, most sites provide backup codes to ensure you can recover your accounts even if all your devices are lost. Embrace passkeys, but never forget to secure those backup codes in a safe place.
Accidental Tech Podcast·684: It’s Not What Young People Do·Mar 26, 2026
“… Mike Markle to be the chairman. And he got Mike Scott, who was the head of hybrid semiconductors at National Semiconductor, to be the president of Apple. I'm sitting in Mike Scott's office one day and he goes, I'm going to Apple. And I said, what the hell is Apple? He goes, well, it's this microcomputer thing and I'm sick of building semiconductors. Then Jobs came back to get Floyd Kwame to be the first VP of marketing of Apple. So then, based on National Semi, I had two relationships at Apple Computer. And then just imagine that flywheel going for 40 years. Because then I went into software. I …”“… at National Semiconductor. Guess what Steve Jobs did when he started his, you know, first it was semis and then the PCs. When Jobs started the PC, the only place he had to go to find executives was the semiconductor companies. So we went and got Mike Markle to be the chairman. And he got Mike Scott, who was the head of hybrid semiconductors at National Semiconductor, to be the president of Apple. I'm sitting in Mike Scott's office one day and he goes, I'm going to Apple. And I said, what the hell is Apple? He goes, well, it's this microcomputer thing and I'm sick of building semiconductors. Then Jobs came back to get Floyd Kwame to be the first VP of marketing of Apple. So then, based on National Semi, I had two relationships at Apple Computer. And then just imagine that flywheel going for 40 years. Because then I went into software. I got to know every single software executive. A bunch of them peeled off and went to internet companies. So when our founders need help, I have this Rolodex. some of them are getting old but i have this rolodex of any company and now what was fortunate is we ended up investing in some of the defining companies like google twitter meta which creates …”View more
Ridealong summary
Building relationships is the key to successful investing, as Ron Conway from SV Angel illustrates. By nurturing connections from his early career, he created a vast network that benefits both him and the founders he supports. This 'relationship broker' approach is what sets him apart in the competitive world of venture capital.
Uncapped with Jack Altman·Uncapped #45 | Ron Conway from SV Angel·Mar 25, 2026
“As part of Apple's week of product announcements earlier this month, many were hoping to see an update to Apple's cheapest iPad. However, the week came and went with no update to that product category. But now Bloomberg's Mark Gurman has an update, and he says the product is still on track to launch relatively soon. Gurman says that since last year, Apple has been on track to launch a refreshed version of the entry-level iPad in the first half of 2026. It's …”“As part of Apple's week of product announcements earlier this month, many were hoping to see an update to Apple's cheapest iPad. However, the week came and went with no update to that product category. But now Bloomberg's Mark Gurman has an update, and he says the product is still on track to launch relatively soon. Gurman says that since last year, Apple has been on track to launch a refreshed version of the entry-level iPad in the first half of 2026. It's scheduled for a release during the iOS 26.4 timeframe, which runs until May. iOS 26.4 is expected to be released as soon as this week, but what Gerben is saying is that this base model iPad update will come out in between the release of iOS 26.4 and iOS 26.5, so basically any time between now and May. The only real change we're expecting with this …”View more
Ridealong summary
Apple's entry-level iPad is set for a major update with improved performance, including a shift from the A16 chip to the A18 chip, expected between now and May 2026. Meanwhile, Apple is enhancing the iPhone 18 Pro's camera with pro features, following a strategic hire from the app Howlide, despite a lawsuit involving the co-founder. This indicates a significant evolution in Apple's camera technology this fall.
9to5Mac Daily·iPhone Air popularity, iPad rumors·Mar 24, 2026
“… also younger than many of the company's other senior leaders, meaning he could be in the top job longer. Ternus has spent about half of his life at Apple, half of his life, generational run. He cut his teeth developing computer monitors, oversaw product design for the original iPad, and eventually took over development of the Mac, getting the top hardware engineering role in 2021. He's overseen an expansion in Apple's product lineup, improving quality and focusing on functional improvements around battery life, performance and connectivity. Earlier this month, when Apple held an event in New …”“At 50, Ternus is also younger than many of the company's other senior leaders, meaning he could be in the top job longer. Ternus has spent about half of his life at Apple, half of his life, generational run. He cut his teeth developing computer monitors, oversaw product design for the original iPad, and eventually took over development of the Mac, getting the top hardware engineering role in 2021. He's overseen an expansion in Apple's product lineup, improving quality and focusing on functional improvements around battery life, performance and connectivity. Earlier this month, when Apple held an event in New York to announce the MacBook Neo, a 599 laptop, it was Ternus, not Cook, who did the big reveal. Little trial run. The next day, Ternus also appeared on Good Morning America to talk up the device, the type of media appearance Cook has generally done himself. himself. Such public signs of confidence in Turnus have been accompanied by steady expansion …”View more
Ridealong summary
John Ternus, Apple's hardware chief, is rapidly emerging as a key player in the company's future, with his meticulous engineering and hands-on management style. Known for overseeing significant product quality improvements and expanding Apple's lineup, Ternus recently took the spotlight at a major MacBook launch, signaling a shift in leadership dynamics at Apple. His blend of technical expertise and marketing savvy positions him as a strong candidate to succeed Tim Cook.
TBPN·Peptide Debate Recap, John Ternus Rumors Swirl, OpenAI Nonprofit to Spend $1B | Diet TBPN·Mar 24, 2026
“… months Apollo stock is down around 4 this morning at the time of this recording and down nearly 25 for the year Let wrap the show with a fun fact Apple is about to put ads in Apple Maps. According to Bloomberg reporter and friend of the show, Mark Gurman, Apple is planning to monetize Maps as soon as this summer. So you know like how in Google Maps, if you search for something like dry cleaners nearby, sometimes the first few results are sponsored. That's because businesses are paying to be shown as a top search results in Maps. Well, now that same thing is gonna be happening on Apple Maps. …”“… investing in these private credit funds. They get access to higher returns, but the trade-off is less liquidity. And that liquidity problem has a spotlight on it right now. So we'll see how the private credit story plays out over the next few weeks and months Apollo stock is down around 4 this morning at the time of this recording and down nearly 25 for the year Let wrap the show with a fun fact Apple is about to put ads in Apple Maps. According to Bloomberg reporter and friend of the show, Mark Gurman, Apple is planning to monetize Maps as soon as this summer. So you know like how in Google Maps, if you search for something like dry cleaners nearby, sometimes the first few results are sponsored. That's because businesses are paying to be shown as a top search results in Maps. Well, now that same thing is gonna be happening on Apple Maps. Now, it's funny, you would think that company like Apple would be beneath showing ads in their products, right? But no, Apple is actually expected to make about $8.5 billion from ads this year. This is all part of Apple's push to grow their services revenue, which currently brings in about $100 billion a year, making more than a quarter of their …”View more
Ridealong summary
Apple is set to introduce advertisements in Apple Maps, expecting to generate $8.5 billion from ads this year. This move reflects Apple's strategy to diversify its revenue stream beyond the App Store, which currently contributes significantly to its $100 billion services revenue. As Apple adds ads across its ecosystem, including the App Store and Apple TV, they are transforming their platforms into lucrative advertising spaces.
The Rundown·Claude Gets More Powerful, Nintendo Cuts Switch 2 Production·Mar 24, 2026
“… started That where you would have started Okay But then I went to Jordan and I said okay but like assuming that Ternus you know had the mandate of Apple, like you got to ship this product. It's got to be good. You have to continue this product line. You can't pivot to beef tallow and sandalwood ear pods. What would you do? A touch grass product. So basically, you know, say, hey, we're shutting down the. Vision Pro, but we're just going to sell you a little patch of grass. Okay. So if you want to be immersed in something, you can just go to your desk and – Maybe they could become like a tour …”“… to get splinters in your ears. Yeah, splinter, like a beef. So you, so you lubricate your ear canal with beef tallow. Just go back to basics. Just back to basics. Introducing AirPod Caveman Caveman yeah yeah that what you want That where I would have started That where you would have started Okay But then I went to Jordan and I said okay but like assuming that Ternus you know had the mandate of Apple, like you got to ship this product. It's got to be good. You have to continue this product line. You can't pivot to beef tallow and sandalwood ear pods. What would you do? A touch grass product. So basically, you know, say, hey, we're shutting down the. Vision Pro, but we're just going to sell you a little patch of grass. Okay. So if you want to be immersed in something, you can just go to your desk and – Maybe they could become like a tour guide, a vacation guide. So if you want to go see a beautiful Vista, you can just go see it in person. That would be more of your idea. But I was trying to get at what should Ternus have done? Should he have gone softer? Because it appears that he reassigned a senior AirPods executive. Yeah, and so this issue comes down to, from my understanding, this …”View more
Ridealong summary
Imagine if Apple ditched high-tech for a wooden headset made of horse hair. In a humorous twist, the discussion reveals how Apple’s senior executive missed key features while preparing for the Vision Pro launch, leading to a potential disconnect in product strategy. This highlights the ongoing challenge of innovation versus practicality in tech design.
TBPN·Hill & Valley Gigastream, Apple's Next CEO, OpenAI's Non-Profit | Scott Nolan, Sarah Guo, Casey Handmer, Shaun Maguire, Delian Asparouhov, Zach Dell, Ryan Petersen, and Chase Lochmiller·Mar 24, 2026
“Last week, Tim Cook was in Chengdu, China, for a high-profile Apple Store event marking the company's 50th anniversary. His visit underscored how crucial China remains for Apple, even as the US-China tensions rise and regulators in China push for a more open app store ecosystem. iPhone sales are booming in the mainland, up 23% so far in 2026, while the broader smartphone market shrinks. Meanwhile, Apple has cut its app store fees in China from 30% to 25%, though Beijing is signaling it wants more concessions. …”“Last week, Tim Cook was in Chengdu, China, for a high-profile Apple Store event marking the company's 50th anniversary. His visit underscored how crucial China remains for Apple, even as the US-China tensions rise and regulators in China push for a more open app store ecosystem. iPhone sales are booming in the mainland, up 23% so far in 2026, while the broader smartphone market shrinks. Meanwhile, Apple has cut its app store fees in China from 30% to 25%, though Beijing is signaling it wants more concessions. Despite Apple leaning on the iPhone for growth, Apple is still struggling to find traction in AI. James, this is an exciting topic because we did have, as you recall, Patrick McGee, who wrote Apple in China. So this is a topic that we've discussed previously. But what has been interesting to me relative to, I would say, the discussion a year or two …”View more
Ridealong summary
Tim Cook's recent visit to China highlights Apple's reliance on the Chinese market, even amid rising US-China tensions. With iPhone sales booming and a significant cut in app store fees, Apple is navigating complex demands from the Chinese government, demonstrating that in China, it's the government that ultimately calls the shots. This situation reflects a broader trend affecting many US companies heavily invested in China.
The Prof G Pod with Scott Galloway·China Decode: Apple Doubles Down on China as Trump Blinks·Mar 24, 2026
“… early if we go back in time. Let's just zip all over the timeline here, but go back to the 1985 or so when Jobs was on the cusp of being ousted from Apple under John Scully. And Jobs came to Scully and said, hey, we're getting, you know, the Macintosh is not selling as well as it should. It's because you made me price it at $2,500. We need to get the price down. And Scully's answer was, well, you wanted a huge marketing campaign. It's the marketing dollars that are driving the price, keeping the price this high. And Jobs wanted Apple to stop marketing the Apple II, take all the marketing money …”“… slower less reliable to ssd type storage that has no moving parts is you know much much more reliable and smaller but dollar for dollar holds fewer bites and therefore fewer songs and yeah there was something your book and the event covered where early if we go back in time. Let's just zip all over the timeline here, but go back to the 1985 or so when Jobs was on the cusp of being ousted from Apple under John Scully. And Jobs came to Scully and said, hey, we're getting, you know, the Macintosh is not selling as well as it should. It's because you made me price it at $2,500. We need to get the price down. And Scully's answer was, well, you wanted a huge marketing campaign. It's the marketing dollars that are driving the price, keeping the price this high. And Jobs wanted Apple to stop marketing the Apple II, take all the marketing money from the Apple II so that they could lower the sales price of the Macintosh. And, you know, people who weren't around in the 80s don't remember this, but it was the Apple II pretty much for most of the whole decade, years after the Macintosh. came out that Apple's revenue was from the Apple II line and the future was the Macintosh. But the Macintosh …”View more
Ridealong summary
Steve Jobs made the controversial decision to discontinue the best-selling iPod Mini, replacing it with the smaller, less-capable iPod Nano. Despite his team's objections, Jobs' intuition about market trends proved correct, leading to the Nano's success. This moment exemplifies Jobs' unique foresight in product development, even when conventional wisdom suggested otherwise.
The Talk Show With John Gruber·443: ‘The Pogue Feature’, With David Pogue·Mar 18, 2026
“… know, fade, not faded, but for lack of a better word, faded display in the upper right-hand corner, broadcast presented by American Express, pipe, Apple TV. What are we doing? What are we doing? That's not shown on F1 TV. I don't have to see any of this bullshit on F1 TV, but I have to see it on the, oh, the special Apple. we are we believe in design we believe in nice and i'm seeing this on apple tv like what are we doing here i don't get it i don't get it are there ads on the cars oh god yes but i mean but i mean that that's just noise at this point i'm sure there's infinite ads in the video …”“… pre-roll ad or something like that in the live race. I really have no idea. But the other thing that's kind of chapped my bottom is that in the upper right-hand corner, on and off throughout the race, it said in like a little like half opaque, you know, fade, not faded, but for lack of a better word, faded display in the upper right-hand corner, broadcast presented by American Express, pipe, Apple TV. What are we doing? What are we doing? That's not shown on F1 TV. I don't have to see any of this bullshit on F1 TV, but I have to see it on the, oh, the special Apple. we are we believe in design we believe in nice and i'm seeing this on apple tv like what are we doing here i don't get it i don't get it are there ads on the cars oh god yes but i mean but i mean that that's just noise at this point i'm sure there's infinite ads in the video yes you're watching a bunch of billboards traveling 200 miles an hour that is true you're not wrong you are not wrong i mean that's every sport i'm a little annoyed i didn't think of it that way until just now but you're not wrong uh but i don't know on that topic though i have a question technical question i know you're watching f1 not that long …”View more
Ridealong summary
Apple's new Formula 1 experience is frustrating fans with intrusive ads that detract from the excitement of the race. Viewers are annoyed by the constant branding interruptions, especially when compared to ad-free options like F1 TV. This raises questions about the balance between branding and viewer enjoyment in sports broadcasting.
Accidental Tech Podcast·682: Medium Core·Mar 12, 2026
“Apple Must ran a piece at the end of last week with some interesting Apple news. According to that, then, the number one bestseller on Amazon's computer list in the U.S. was MacBook Neo, while Apple's low-cost laptop was number three on the list in the UK. That prompted me to check again on Sunday. In the UK, MacBook Neo seemed to already be off Amazon's Computers and Accessories Top 50, though it was still holding the top spot in the US on Sunday. …”“Apple Must ran a piece at the end of last week with some interesting Apple news. According to that, then, the number one bestseller on Amazon's computer list in the U.S. was MacBook Neo, while Apple's low-cost laptop was number three on the list in the UK. That prompted me to check again on Sunday. In the UK, MacBook Neo seemed to already be off Amazon's Computers and Accessories Top 50, though it was still holding the top spot in the US on Sunday. One thing I found pretty funny about the Amazon list, the second best-selling thing on the list in the US, was an Anker USB-C hub with a few different expansion ports. I'm not saying one definitely has to do with the other, but with only two USB-C ports, or one, if you're trying to power the thing while you're using it, it wouldn't surprise me if a …”View more
Ridealong summary
The MacBook Neo's design prioritizes repairability, marking a positive shift in Apple's approach to device longevity and user serviceability.
Mac OS Ken·MacBook Neo News and Two Stories or One on Apple and A.I. - MOSK: 03.16.2026·Mar 16, 2026
“A, makes me really hope that Apple moves fast on this and maybe there will be a first party solution similar to this, but B, that if you want to be ahead of the game and take advantage of these resources now, like Cloud Cowork, that it really can change how productive you are, give you an advantage in the workplace. Or if you run your own business, like I mean David and I do it can really multiply your efforts where if you can or don want to you know hire an assistant like an …”“A, makes me really hope that Apple moves fast on this and maybe there will be a first party solution similar to this, but B, that if you want to be ahead of the game and take advantage of these resources now, like Cloud Cowork, that it really can change how productive you are, give you an advantage in the workplace. Or if you run your own business, like I mean David and I do it can really multiply your efforts where if you can or don want to you know hire an assistant like an actual person or a virtual assistant Claude Cowork really can be that assistant with the training which is really impressive You know, something that I don't think has been possible up till now. Yeah, it is. So I'm so impressed with what so the labs, the Max Working Labs, I give early access to field guides. So as we're recording the show, the course …”View more
Ridealong summary
Apple stands at a critical juncture to revolutionize computing through AI integration, but their hesitation could cost them. With emerging tools like Claude Cowork already helping users automate tasks, the demand for self-operating technology is undeniable. If Apple embraces this shift and develops their own AI solutions, they could dominate the market and redefine productivity.
Mac Power Users·841: The Robot Assistant Field Guide·Mar 22, 2026
“… suck because I've been wanting to document my days with my daughter and funny things, but I've tried everything and none of them are good. I think Apple Journal is probably the closest one, but I still don't like it. Day one, you'd like to try day one? I tried day one. The problem I had with day one as well, and mine is probably the most similar to day one. I feel my main concern with all of them is they become too scrapbooky. I'm like, I don't want to scrapbook. I want to just like put some stuff down and none of them, I think make very good use of LLMs. I write all day long. And so I want to …”“… rather than try to do this. right now. I'm just going to make a whole separate app that's a lot easier. And that took me like, I don't know, four or five days and it's already done and I have an icon and everything. It's a journaling app that doesn't suck because I've been wanting to document my days with my daughter and funny things, but I've tried everything and none of them are good. I think Apple Journal is probably the closest one, but I still don't like it. Day one, you'd like to try day one? I tried day one. The problem I had with day one as well, and mine is probably the most similar to day one. I feel my main concern with all of them is they become too scrapbooky. I'm like, I don't want to scrapbook. I want to just like put some stuff down and none of them, I think make very good use of LLMs. I write all day long. And so I want to be able to type something out, but sometimes I just want to ramble. And so one of the features is it's actually been a lot of fun where I'll push the recording button and it uses, you can either choose to download a whisper model or use Apple's local model for a speech to text. And then it actually goes to the Apple foundation model on device to …”View more
Ridealong summary
In just five days, Quinn Nelson built a unique journaling app that enhances personal storytelling through AI. Unlike existing options, this app focuses on simplicity and usability, allowing users to document their lives without unnecessary complexity. With features like speech-to-text and AI-generated follow-up questions, it's designed to make journaling both fun and easy, and it's going to be free for everyone.
Cortex·177: How Major Life Changes Reshape Creative Workflows, With Quinn Nelson·Mar 23, 2026
“… what the where it was sent from oh you you doing some like and enhance and it is definitely not an address that i have ever received anything from apple before but that's not really like inclusive either way well that doesn't really mean anything though because like it was a different part of something so again i'm definitely not saying that this this didn't happen but what i'm saying is it's strange it is strange that a biology teacher is the only person that we've heard about it from and if you are at apple and you listen to this this is the perfect example steven yes i do have a strongly …”“I had not seen it covered anywhere and I don't know, wanted to do a call out to see if anybody had heard of that. Also, she doxed herself because she has her Yeah And I trying to figure out what the where it was sent from oh you you doing some like and enhance and it is definitely not an address that i have ever received anything from apple before but that's not really like inclusive either way well that doesn't really mean anything though because like it was a different part of something so again i'm definitely not saying that this this didn't happen but what i'm saying is it's strange it is strange that a biology teacher is the only person that we've heard about it from and if you are at apple and you listen to this this is the perfect example steven yes i do have a strongly held opinion about this oh i'm also happy to be wrong like if i'm wrong please i would love to know more about this that apple is in fact sending out macbook neos and if that's true like that's very cool if apple's doing that i just feel like how many do they send out and what did the other people do with them because they didn't make Instagram reels. …”View more
Ridealong summary
Apple's acquisition of Motion VFX could revolutionize video editing for creators. This Polish software company, known for its high-quality plugins, will likely integrate their tools into Apple's Final Cut Pro, enhancing features for both one-time purchasers and subscription users. This move could provide users with premium content at a better value, changing how creators produce their work.
Primary Technology·Is Apple Giving Away MacBook Neos? iOS 26.4 Features, AI Generated Dead Actors is Too Far·Mar 19, 2026
“Next up today, Apple has published a new support document that encourages customers to update to the latest iOS versions in order to protect their iPhone from web attacks Apple says quote Security researchers recently identified web attacks that target out versions of iOS through malicious web content For example, if you're using an older version of iOS and were to click a malicious link or visit a compromised website, the data on your iPhone might be at risk of …”“Next up today, Apple has published a new support document that encourages customers to update to the latest iOS versions in order to protect their iPhone from web attacks Apple says quote Security researchers recently identified web attacks that target out versions of iOS through malicious web content For example, if you're using an older version of iOS and were to click a malicious link or visit a compromised website, the data on your iPhone might be at risk of being stolen, end quote. Apple also says that it thoroughly investigated these issues as they were found and released software updates as quickly as possible for the most recent operating system versions to address vulnerabilities and disrupt these attacks. Those updates, however, only apply if you actually update your iPhone. So Apple says that …”View more
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Apple can continue selling the redesigned blood oxygen feature on its Apple Watch after a judge ruled there was no infringement on Massimo's patents. This decision allows Apple to keep the feature available in the U.S., despite ongoing legal challenges. Apple remains committed to innovating health features for its users.
9to5Mac Daily·iPhone Fold rumors, Apple Watch patents·Mar 20, 2026
“… one that John Syracuse had called me out on on Mastodon because this is an actual do shell script command. So it is, you know, I asked Claude for AppleScript. It literally gave me this and I copy and pasted. I mean, it's pretty short and I can tell like this is not doing anything the fieriest, like it's literally a four lines of code. But yeah, Claude just gave that to me. And so I have that run on my desktop and in my downloads folder. And then for all of the files and folders that I need to move into an iCloud Drive folder, because Shortcuts refuses to do it, I have all those in Hazel. And …”“That's it. And this was the one that John Syracuse had called me out on on Mastodon because this is an actual do shell script command. So it is, you know, I asked Claude for AppleScript. It literally gave me this and I copy and pasted. I mean, it's pretty short and I can tell like this is not doing anything the fieriest, like it's literally a four lines of code. But yeah, Claude just gave that to me. And so I have that run on my desktop and in my downloads folder. And then for all of the files and folders that I need to move into an iCloud Drive folder, because Shortcuts refuses to do it, I have all those in Hazel. And one of the things that I discovered, like I was talking about before, for large video files, like if I download my Shortcuts Weekly live stream to my downloads folder, it takes about 30 seconds to download. Well, Hazel is so fast, it will try to start moving the file before it finishes downloading. As soon as it sees the name, it starts. Yeah, as …”View more
Ridealong summary
Imagine automating your file organization effortlessly! By using Hazel with AppleScript, you can pause file movements until downloads are complete and even clean up unnecessary recordings without lifting a finger. This powerful combination saves time and keeps your digital workspace tidy.
Mac Power Users·840: Finder is More Powerful Than You Think·Mar 15, 2026
“Running out today, Apple named Steve LeMay its vice president of human interface design last December, following the departure of Allendye to Meta. At the time, this led to speculation that Apple might walk back its liquid glass design language under LeMay's leadership. In yesterday's edition of his Power On newsletter, however, Mark Gurman said this isn't in the cards. On the other hand Apple is revisiting a setting that could let some anti glass iPhone users scale …”“Running out today, Apple named Steve LeMay its vice president of human interface design last December, following the departure of Allendye to Meta. At the time, this led to speculation that Apple might walk back its liquid glass design language under LeMay's leadership. In yesterday's edition of his Power On newsletter, however, Mark Gurman said this isn't in the cards. On the other hand Apple is revisiting a setting that could let some anti glass iPhone users scale back the design According to Gurman not only will iOS 27 not include any big changes to liquid glass LeMay himself was a driving force behind the redesign in the first place and was deeply involved in its development. This contradicts the running theory that liquid glass was pioneered primarily or solely by Alan Dye. As such, the latest internal …”View more
Ridealong summary
Apple's upcoming iOS 27 will maintain its liquid glass design, despite speculation of changes under new VP Steve LeMay. Mark Gurman reveals that LeMay was instrumental in the design's development and that a system-wide slider to adjust the glass effect is in the works. This aims to enhance user control while solidifying liquid glass as the future of iPhone aesthetics.
“Anyway, let's continue. Apple's revenue from generative AI apps rose from about $35 million in January to a high of $100 million in August. Do nothing win. Do nothing win. Create an app store over a decade ago and just keep reaping the rewards. They sowed and now they're reaping. Sales have fallen from their peak, partly because ChatGPT downloads have declined, according to the data. As a proportion of Apple's total sales, $1 billion is small, yet Gen.ai apps are the growth …”“Anyway, let's continue. Apple's revenue from generative AI apps rose from about $35 million in January to a high of $100 million in August. Do nothing win. Do nothing win. Create an app store over a decade ago and just keep reaping the rewards. They sowed and now they're reaping. Sales have fallen from their peak, partly because ChatGPT downloads have declined, according to the data. As a proportion of Apple's total sales, $1 billion is small, yet Gen.ai apps are the growth driver for Apple's services business, which investors have focused on in recent years because it has grown faster than device sales and boasts higher profit margins Apple dominant share at the top of the smartphone market affords it another luxury time to get its own AI strategy right. So they're making money while they figure everything else out. …”View more
Ridealong summary
Apple's revenue from generative AI apps skyrocketed from $35 million in January to $100 million in August, showcasing their unique approach. While competitors invest billions in AI infrastructure, Apple leverages user data from iPhones for an on-device AI strategy, allowing them to profit while developing their technology. This could position Apple favorably in the long run, as privacy becomes a key factor in consumer preferences.
TBPN·Samsung Invests $70B in AI Chips, The Cubanator Joins, Apple: Behind in AI, Ahead in Revenue | Mark Cuban, John Kim, Eugen Alpeza, Ari Herbert-Voss, Alex Konrad, Carl Eschenbach & Pat Grady, Jim Cantrell, Tom Hulme·Mar 19, 2026
